What is a Private Label?

Private labeling is an option open to both online and offline retailers. It’s where the vendor has lines manufactured to sell under their name and with their own branding. The principal advantages of this lie in the power it gives retailers. They control production, pricing, and branding. Taking on established brands and manufacturers, though, is no small undertaking.   

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Wehere Can Use a Private Label?

- For online marketplaces such as Amazon, Ebay, etc.

- For small, medium and large retailers.

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